St George’s Park – The story behind the name

January 14th, 2010

The FA announced the name of England’s national football centre in January 2010 while launching their latest plans for the development.

“As Project Director, one of the most rewarding and exciting jobs associated with St George’s Park was having the honour of conceiving the name and the logo.  St George’s Park is the prestigious base and home of all England teams and a place for all those associated with England to identify with.”

“Choosing a strong, distinguished and recognisable name was an important decision and Saint George the patron saint of England seemed the perfect choice. He is among the most famous of Christian figures and is popularly identified with England and English ideals of honour, bravery and gallantry.

“The Legend of St. George also evokes a powerful and emotive image of a heroic and fearless Knight, sword in hand slaying an evil enemy in the form of the dragon.

“The emblem of St George, a red cross on a white background, is the flag of England, and part of the British flag. St George’s emblem was adopted by Richard The Lion Heart and brought to England in the 12th century and the king’s soldiers wore it on their tunics to avoid confusion in battle.

“Once the name was chosen designing the logo was next. Design is a very visceral thing and often difficult to describe but there is always a driving logic behind it. The inspiration for the logo was to combine the ideals of honour, bravery and gallantry and the Legend of St George with the spirit of the beautiful game.

“The slashing and cutting motion of two strikes of a sabre represents St George’s sword slaying the dragon. The implied motion and speed is also a metaphor for the dashing diagonal motions within the game of football.

“The non-static swirling lines of the cross seek to evoke the movement of a flag – the St George’s flag – but again also a reference to movement and rhythm within the beautiful game. The reach of the upper part of the device implies tension as if stretching for success. Finally, the cross in the device is an implied ‘x’ which is often used to symbolise excellence.”