Take That launched their sell-out £10m Circus Tour in Sunderland and Bob didn’t want to miss the occasion; “It was fantastic to be part of another little piece of history and be at the first concert at the Stadium. The stadium looked amazing and the show was spectacular as billed.
“It was an incredible atmosphere and brilliant to see the stadium alive with people dancing and enjoying live music. The stadium was designed to be a world class venue, to be distinctive and to put Sunderland on the map. It was built first and foremost to be a football stadium and an entertainment venue secondly but our plan from the outset was always to stage concerts and other major events at the stadium.
“We visited the Ajax Arena when we were designing the stadium and ultimately chose the same contractors. After seeing Ajax we knew it was important to have the infrastructure in place for the future but it was also about establishing the right relationships from the beginning. A number of people at the club worked really hard to make the case to bring concerts to Sunderland and convince the promoters to come here over many years. It didn’t happen overnight but it’s fantastic to see now and I congratulate everyone.”